Services – Overview

Customer Benchmarking Survey

Lead Management

Marketing Analytics and Reporting

Marketing Campaign Management

On-line Assessment

REMS Programs

Segmentation

Share of Wallet

Services ---- Segmentation

Segmentation is a critical part of any marketing campaign, yet it is often overlooked. Segmenting, or separating your prospective and current customers into different groups, enables marketing and sales professionals to learn more about their customers. The more specific information you are able to extract from your campaigns, the more targeted and personalized your strategies can be. More personalized offerings create more sustainable value for your customers and strengthen your customer relationships.

Astir Analytics employs methodologies that assist in the segmentation process. We provide clients with a greater understanding of natural customer groupings so marketing and sales organizations end up with the best information. The information Astir Analytics Segmentation services provide, enable you to quickly evaluate, execute and evolve strategies for customer and revenue growth, as well as the quantification of marketing campaign effectiveness. In addition, Astir Analytics works directly with Astir IT Solutions to provide a comprehensive solution set addressing Segmentation.

Below is a partial list of the benefits of our Segmentation solutions:

• Deeper understanding of customer needs and gaps
• Shorter sales cycle
• Enable more effective marketing campaigns
• More customer engagement
• More customer loyalty
• Effective use of resources
• Reduced cost
• More efficient targeting of profitable segments
• Demonstrate campaign value to stakeholders

Astir Analytics works hand in hand with the other members of the Astir Family Companies (Astir IT Solutions and Sysnet Technology Solutions) to offer an expanded set of customer solutions.

Please be sure to visit the entire Astir Family of Companies at: