+ Marketing Campaign Management
Multi-mix, segmented marketing across multiple channels can be achieved with unified analytics and reporting to understand what is working and what isn’t. For example, analysis and reporting on campaigns provide measurement of efficiency and effectiveness, while guiding future campaigns to better ROI. Marketing Campaign Management combines elements of Operational and Analytical CRM.
Campaign management functions include:
  • List Management: Target groups formed from the client base according to selected criteria
  • Distribution: Sending campaign-related material (e.g. on special offers) to selected recipients using various channels (e.g. e-mail, telephone, SMS, Mail, Social Media)
  • Response: Lead generation and nurturing
  • Analytics and Reporting: Effectiveness and efficiency of campaigns, analyzing campaign statistics, including tracking responses, as well as analyzing trends

Benefits:

  • Increased Revenue
  • Shortened Sales Cycle
  • Lead Management and Lead Nurturing
  • Improved Resource Utilization / Reduced Cost
  • Ability to Track and Measure Campaign and Organizational Efficiency and Effectiveness
  • Demonstrate Campaign Value to Stakeholders
  • More Informed Decisions = Continuous Improvement and Innovation
  • Increased Customer Satisfaction

Click here to learn more about Astir’s 360° to Marketing Campaign Management.